Emerson offers $1.5 billion for British firm Chloride
LONDON — Emerson offered to buy Chloride Group Plc for $1.5 billion (997 million pounds) in an effort to derail ABB Ltd.’s planned takeover of Britain’s biggest maker of gear to protect against power outages.
Chloride shareholders would receive $5.59 (375 pence) a share, Ferguson-based Emerson said in a statement early Tuesday morning. That’s 15 percent higher than ABB’s bid, announced June 8 and accepted by London-based Chloride.
Emerson took its offer directly to shareholders after Chloride’s management spurned its approaches.
"The issue that makes them pay up is the fact that there was a threat of losing market share globally from ABB buying Chloride," Ian Robertson, an analyst with Seymour Pierce Ltd., said in a telephone interview. "ABB suddenly joins, from having not been a player in secure power."
Chloride, Britain’s largest maker of backup power equipment, said in a regulatory filing that Emerson’s proposal is "superior" to ABB’s offer. A range of options must be considered before there’s another announcement, Zurich-based ABB said in a statement.
"The people who will pay the most are Emerson," Robertson said. "For Emerson, it’s not just what they gain from Chloride, it’s what do they also make sure of by closing the door on ABB."
Should Emerson win Chloride, it will become the largest supplier of critical power systems in Europe, Robertson said. He added that it’s now the fourth-largest.
Emerson Chairman David Farr said in April that acquiring Chloride would help the company compete with Schneider Electric SA and Eaton Corp cash advance now. in the market for uninterruptible power-supply gear. Emerson bought Avocent Corp., a maker of information-technology management products for data centers, for $1.2 billion last year.
Chloride, which provides power equipment to clients including the London Underground, Ikea and Barclays Plc according to its website, rebuffed Emerson’s initial offer in 2008, as well as a bid in April.
"Emerson is already strong in this area," Vontobel analyst Panagiotis Spiliopoulos said in a telephone interview. "They would clearly strengthen their position. For ABB it’s probably more important to get it than for Emerson."
ABB won’t be constrained by ability to pay for Chloride, Spiliopoulos said. The question is whether the Swiss company can justify the strategic move into a new area, he said.
Nigel Coe, an analyst with Deutsche Bank AG in New York, said he was "surprised" by the amount of Emerson’s offer. The company is counting on cost savings of $40 million (33 million pounds), or 10 percent of Chloride’s sales, compared with typical savings of 6 percent to 8 percent of sales for an acquisition, Coe said in a report Tuesday.
"It is clear that Chloride is viewed as a critical acquisition by Emerson, but shareholders may not like the price," he said.
Emerson fell $1.56, or 3.5 percent, to $43.29 at 4 p.m. in New York Stock Exchange composite trading. The stock has increased 1.6 percent this year.
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